| Titolo | Churchill Slide |
| Agenzia | Engine UK |
| Campagna | Churchill |
| Cliente | Churchill Insurance |
| Marca | Churchill Insurance |
| Data di Prima Diffusione/Publicazione | 2021 / 2 |
| Settore | Assicurazioni |
| Filosofia | ENGINE Creative takes Churchill to the funfair for a serene ride in the latest TV spot for the insurance brand. The spot is a reminder of the chill that Churchill helps customers to feel, even when there’s a hump in life’s road. The campaign highlights Churchill's immediate expenses payment which helps smooth the way for customers if things go south. Churchie, the company’s famous canine mascot, navigates these issues with his satisfying sense of calm. The ad, directed by Sam Pilling through Pulse Films, opens at the top of a big, colourful funfair slide. Churchie’s head is seen peering over the top as he starts to slide slowly downward, his face a picture of contentment. The shots pan to show children queuing up and whooshing down the slide around him as he takes things at his own relaxed pace. As he approaches a hump in the slide he starts to slow. He’s not bothered by this and we see his relaxed expression as his face ripples and he almost reaches a complete standstill. The voiceover says, “Should life come to a stop, we’ll give you up to £100 for immediate expenses, so you can keep things moving. Oh yes. Chill…Churchill.” Churchie slows almost to a complete stop, but (satisfyingly) he gets over the hump and continues. He builds up speed, sliding in his relaxed manner, looking supremely chilled. It’s enormously peaceful and soothing to watch. The camera pans out to show a fairground scene with lots of twinkling lights. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Editing Company | Tenthree |
| Casa di Produzione | Pulse Films |
| Executive Creative Director | Leon Jaume |
| Creative Director | David Dearlove |
| Creative Director | Richard Nott |
| Art Director | Jason Keet |
| Copywriter | James Hodson |
| Strategy Director | Elisa Edmonds |
| Strategy Director | Georgina Murray-Burton |
| Senior Strategist | Kath Morris |
| Client Managing Director | Torie Wilkinson |
| Senior Account Director | Chris Moger |
| Account Manager | Gabriella Ghigi |
| Project Manager | Sophie Richaume |
| Agency Producer | Laura Melville |
| Agency Producer | Henry Davies |
| Director | Sam Pilling |
| Executive Producer | James Sorton |
| Producer | Chris Harrison |
| Production Manager | Ben Burdock |
| Direttore della fotografia | Ben Fordesman |
| Production Designer | Jon Henson |
| Editor | Ellie Johnson |
| Post Produzione | Untold Studios |
| Sound Design Company | Bark Studios |
| Music Supervision | Jonathan Watts |
| Music Supervision | Chloe Heatlie |
| Music Supervision | Adelphoi Music |
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