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Tom Danguy
Tom Danguy
creative director at Socialclub
Francia
Modifica
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TitoloCités - TIK TOK x AMAZON PRIME VIDEO (125s)
Agenzia
Campagna Cités - TIK TOK x AMAZON PRIME VIDEO
Cliente Amazon Prime Video
Marca Amazon Prime Video
Data di Prima Diffusione/Publicazione 2021
Settore Media/Editoria
Trama To attract a younger audience and to stand out right from the start on this new platform, Prime Video did what it does best: it created a series. A new genre of series: the first 100% TikTok series.It was called “Cites” and respected the platform’s codes and audience. It’s an ode to youth and to France’s cultural heritage and aims at demonstrating that the two are not disconnected. “Cités” conveys a message of hope and inclusion.It’s made up of 12 one-minute episodes (the maximum length allowed on TikTok), in which we follow the everyday lives of various young people, who live their lives to the beat of quotations from French celebrities (musicians, authors, poets, etc), whose words have never sounded as true as they do today. The casting, filming, editing and post-production, i.e. every single step of the production, was carried out directly on TikTok.
Tipo di Media Case Study
Lunghezza
Media
Social Media Manager
President/CEO
Creative Director
Account Supervisor
Creative Director
Directeur conseil
TV Production
Concept
Concept
Senior Social Marketing Manager
Art Director
Art Director
Project Manager
TV Production
Social Media Manager
European Creative Director
Écriture et réalisation
Production Executive
Production
Diffuseur
Chief Executive Officer (CEO)
Casa di Produzione

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