Nada Abboud
Business Director at Saatchi & Saatchi Dubai
Dubai, Emirati Arabi
TitoloMurmurs of Reverence
Agenzia
Campagna Murmurs of Reverence
Cliente The Ministry of Culture & Information - KSA
Marca HAJJ 2017
Data di Prima Diffusione/Publicazione 2017
Settore Enti/Istituzioni/Organizzazioni no-profit
Filosofia Murmurs of Reverence begins with crowds gathering in Mecca to people lipsynching to the magical voice of Sheikh Mishary Rashed el Afasi, taking the viewer into a trance that then breaks down the steps of the ritual to progressively reach an individual and highly personal nirvana. It all ends with a return to the realistic sounds of Mecca, the calm after the storm. This follows the different steps of the pilgrims across their 5-day journey, breaking down the complex and spiritual experience of Hajj to focus on the emotion of faith and the diversity of the people through the strengths of the sounds of Hajj: the murmurs, the vibrations and the quran verse recitation.
Tipo di Media Interattivo
Lunghezza
CSO
COO
ACD
CD
Director
CCO
Cinematographer
Producer
Sound Designer
Editor

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