When you don’t vote, you are letting others speak for you. This campaign brings that simple insight to life in an entertaining and relatable way. It encourages people to register and vote by having fun with the fact that when you don’t speak up, someone else gets to decide for you – and you’re then stuck with the outcome. You’d never put up with it in everyday life, so why should something as important as your vote be any different? By being a voter, you make sure your voice is heard.