Public Transport Behaviour 2018 - "Male"

Focus Advertising Dublin, Irlanda

1884

Titolo	Male
Brief	While promoting an “anti-racism on public transport” message, the brief challenged us to create engagement with our passengers. To deliver on this, we organised branded photo booths in high footfall areas and asked commuters to "become part of the bigger picture". We took photos of over 1,000 commuters and then engaged the renowned artist Charis Tsevis to create big picture images from these smaller images.Using the heading "Join us on the Journey", also played to the fact all those appearing in the image, were in fact commuters.
Agenzia	Focus Advertising
Campagna	Join us on the journey
Cliente	National Transport Authority
Marca	Public Transport Behaviour 2018
Posted	Novembre 2018
Settore	Enti/Istituzioni/Organizzazioni no-profit
Slogan	Racism has no place on public transport
Trama	National Transport of Ireland partnered with Immigrant Council of Ireland to communicate the message, racism has no place on public transport.
Tipo di Media	Stampa e stampati
Creative Director	John Walsh
Copywriter	Kevin Murray
Art Director	Kieran Brennan
Illustrator	Charis Tsevis
Typographer	Mark Nally