| Titolo | Big in Japan |
| Agenzia | Zulu Alpha Kilo |
| Campagna | Big in Japan |
| Cliente | SingleCut Beersmiths |
| Marca | SingleCut Beersmiths |
| Data di Prima Diffusione/Publicazione | 2019 |
| Settore | Birre |
| Trama | SingleCut is an NYC craft brewery inspired by rock ‘n’ roll. In 2019, the brand aimed to debut a new beer in Japan – a nation big on rock music, gaming and QR codes. Introducing the first Spotify-enabled beer: Big In Japan IPA. Four unique labels featured QR codes made of visual clues for songs that were literally big in Japan. This turned each label into a Name That Tune game. By scanning the code, consumers could listen to the actual song on Spotify – revealing the answer to the game. |
| Tipo di Media | Packaging Design |
| Casa di Produzione | Zulubot |
| Chief Creative Officer | Zak Mroueh |
| Design Director | Ryan Booth |
| Art Director | Kevin Sato |
| Copywriter | Vinay Parmar |
| Creative Technology Director | Martin Szomolanyi |
| Account Executive | Erin McManus |
| Strategic Planner | Spencer MacEachern |
| Strategic Planner | Stephanie Gyles |
| Integrated Producer | Houng Ngui |
| Integrated Producer | Teresa Bayley |
| Client Manager | Rich Buceta |
| Illustrator | Ty Dale |
| Illustrator | Kevin Sato |
| Studio Director | Greg Heptinstall |
| Production Artist | Anna Harju |
| Production Artist | Brandon Dyson |
| Production Artist | Ashleigh O’Brien |
| Animator - Animation | Andrew Martin |
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