Producer
at
Gramercy Park Studios
| Titolo | The Serenade Upgrade Trick |
| Agenzia | Y&R London |
| Campagna | Upgrade Your Airline |
| Cliente | Emirates Airlines |
| Marca | Emirates |
| Data di Prima Diffusione/Publicazione | 2018 / 1 |
| Settore | Trasporto Aereo, Ferroviario, Automobilistico, Marittimo. |
| Trama | Emirates’ latest ads feature a series of characters who try to wrangle a seat upgrade at an unnamed airline’s check-in counter. Each spot ends with the ultimate tip for travellers: “Don’t upgrade your seat, upgrade your airline. Fly Emirates.” Seasoned with a liberal dose of humour, the scripts tap into a rich vein of anecdotes about what people might say or do when they ask for an upgrade - from name-dropping and flattery to other more creative endeavours. Also in a departure from typical airline advertising, the ads do not show the actual inflight product. Even the airline brand is not revealed until the end of the spot. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Executive Creative Director | Mark Roalfe |
| Creative Director | Jim Bolton |
| Agency Producer | Katherine Maidment |
| Post-production Producer | Joe McNally |
| Director | Jones |
| Producer | Graham Curry |
| Producer | Dean Brougham |
| Casa di Produzione | Gramercy Park Studios |
| Post Production | Gramercy Park Studios |
More Work
SEE ALLThe Mind Games Upgrade Trick
- MARCA:
- Emirates
- AGENZIA:
- Y&R London
The Special Occasion Upgrade Trick
- MARCA:
- Emirates
- AGENZIA:
- Y&R London
Economy Class
- MARCA:
- Emirates
- AGENZIA:
- Y&R London