| Trama | Screen Ireland, the national agency for the Irish film, television, and animation teamed up with Minding Creative Minds to create three charming spots specifically made for the screen industry. Minding Creative Minds provides important mental health services like counselling, along with other support services like career guidance, and financial advice. The campaign cleverly uses the humble storyboards, the universal language of the screen industry, to highlight important services available that help reduce stress and anxiety. These ads tell stories of runners on set, DOPs, screenwriters, prosthetic and prop departments - taking a look behind the camera at long shoot days, tight turnaround times, and the pressure it takes to create for the screen. Pairing pictures with carefully crafted sound, music, and voice - this project is the best combination of creative collaboration made by people who know the screen industry best. Along with a sprinkle of Hollywood from our recent Golden Globe winner and Oscar nominee, Colin Farell, who plays the role of narrator. Where these ads are shown is also strategically chosen. They play at Irish Film festivals and cinema screenings of Irish films, ensuring the important support service message gets in front of the right people - those who are working across the Irish screen industry. |