| Titolo | Freshly prepared, even if you're not 2 |
| Agenzia | Leo Burnett |
| Campagna | Breakfast Freshly Prepared |
| Cliente | McDonald's |
| Marca | McDonald's |
| Posted | Novembre 2016 |
| Settore | Alimentari |
| Trama | This campaign sought to communicate in an entertaining way that McDonald’s breakfast is always freshly prepared. We did this by contrasting the behavior of those who rise but don’t necessarily shine in the morning with the fresh quality of the food. |
| Tipo di Media | Stampa e stampati |
| Creative Director | Matt Lee |
| Creative Director | Peter Heyes |
| Copywriter | Harry Osbourne |
| Copywriter | Sam Sword |
| Art Director | Harry Osbourne |
| Art Director | Sam Sword |
| Agency Producer | Hannah Boase |
| Photographer | Emma Hardy |
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