| Titolo | Domino's Football Sign |
| Cliente | N/A |
| Marca | Domino's Pizza |
| Data di Prima Diffusione/Publicazione | 2017 / 1 |
| Trama | For this year’s game, Domino’s wants to do something special for the finalists’ fans. In and around the stadium people tend to forget to bring a sign to support their team. Therefore, Domino’s pizza boxes will be coated with a hydrophobic spray that concentrates the grease residue into a supportive message for the team. After finishing the pizza the message will be revealed and the top part of the box can be removed to build the sign. During the event a live cam will capture one fan that shows off his sign the most and will be broadcasted on live tv. |
| Tipo di Media | Packaging Design |
| Creative / Art Direction | Simon Dekoninck |
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