Ukrainian Marketing Forum - "Mold 3"

BBDO Ukraine

BBDO Ukraine Kyiv, Ucraina

4526

Marca: Ukrainian Marketing Forum
Paese: Ucraina

Cliente: Ukrainian Marketing Forum

Titolo	Mold 3
Agenzia	BBDO Ukraine
Campagna	Mold
Cliente	Ukrainian Marketing Forum
Marca	Ukrainian Marketing Forum
Data di Prima Diffusione/Publicazione	2018 / 4
Settore	Servizi di Comunicazione, Pubblicita' e Marketing
Filosofia	Knowledge gets dated. Earning your degree and quietly working until you retire doesn’t work anymore. The world is changing so quickly that it takes a lifetime to learn your craft. The marketing we studied a decade ago is already dead. In order to demonstrate this, we took Philip Kotler’s cult marketing book and millions of spores of mold, placed them together in a citylight panel and let time show off its strength. In order to get the project to work, we prepared a special layout for the book with perforations for moisture. We experimented to find a material that would allow the mold to spread. We created an environment that was conducive to growing the desired mold while preventing harmful bacteria from disrupting the mold growth. After several unsuccessful attempts, we had to completely abandon the use of toxic materials. We dried out a couple of mold populations and were forced to redesign the citylight panel’s wall construction. This helped create the ideal microclimate, from the illumination to the humidity to the temperature. In short, it was much more difficult than just leaving out a loaf of bread for a week and getting results. After a month of tests, failed attempts and disappointments, we found a solution. Our mold grew. Every day, it spread more. And more. The book began to look older.
Tipo di Media	Esterna
Executive Creative Director	Anze Jereb
Chief Executive Officer (CEO)	Victor Ishkov
Art Director	Maria Plotnikova
Copywriter	Julia Kolesnik
Creative Director	Denis Keleberdenko
Account Manager	Alisa Komm
Head of Design Studio	Maria Teterin
Designer	Togzhan Slyamgaliyeva
Designer	Kseniya Milchenko
Designer	Alexandr Onatsky
Client Services Director	Irina Danilevskaya
Managing Director	Iryna Bondarenko
Product Manager	Olga Garaschenko
Cameraman	Anton Ivanov
Microbiologist	Galeb Al-Maali
Managing Director	Olga Tolkunova
Producer	Ivan Kovalskiy
Ambient Project Production	Viacheslav Sandalchuk
Department Head	Viacheslav Sandalchuk
Ambient Project Implementation	Natalia Perfileva
Department Head	Natalia Perfileva
Chief Executive	Dariya Kabanova
Non-TV Media Director	Yana Sereda
Managing Director	Alina Kotenko