Campbell's - "Pinterest Intercept"

BBDO New York

BBDO New York New York, Stati Uniti

7689

Titolo	Pinterest Intercept
Agenzia	BBDO New York
Campagna	Pinterest Intercept
Cliente	Campbell's
Marca	Campbell's
Posted	Novembre 2017
Settore	Sughi/salse/condimenti
Trama	The term “Pinterest Fail” was created for a reason. While the platform is great for inspiration, it sets lofty, often out of reach expectations. To save consumers from Pinterest stress, Campbell’s hacked the notification system by setting up an algorithm to single out complicated recipes and sent witty alerts to users. “Campbell’s repinned your pin to the board No One Has Time For This or the Where Complicated Recipes Go to Die board. After poking a little fun, the company sent simplified recipes that non-Michelin starred chefs can actually make.
Tipo di Media	Interattivo
Chief Creative Officer	Greg Hahn
Worldwide Chief Creative Officer	David Lubars
Executive Creative Director	Susan Golkin
Creative Director	Melinda Kanipe
Copywriter	Chris McMahon
Art Director	Chris Chen
Art Director	Bryan Denman
Art Director	Justine Pelayo
Designer	Soo Min Lee
UX Designer	Michelle Lin
Agency Producer	David Rolfe
Agency Producer	Eric Berg
Agency Producer	Yuki Suzuki
Agency Producer	Katie Schad
Agency Producer	Regina Iannuzzi
Account Manager	Jim Santora
Account Manager	Amanda Baizen
Account Manager	Emily Mee
Community Manager	Lucy Bennett
Account Planner	Katie Ryan
Account Planner	Danielle Montalbano
Account Planner	Julie Naidu
Casa di Produzione	eg+ worldwide
Technology Director	Konstantin Rozinov