| Titolo | Atomic Bomb Pig |
| Agenzia | Amber China |
| Campagna | Chop-Chop |
| Cliente | Ammelon Cookware |
| Marca | AMMELOO |
| Data di Prima Diffusione/Publicazione | 2016 / 12 |
| Settore | Casalinghi vari e attrezzi da cucina |
| Trama | Ammeloo is an American kitchenware brand trying to make a presence in China. While it was recognised globally for manufacturing top quality products, it wanted to be the preferred kitchenware brand amongst Chinese consumers. In this campaign, we focused on the Ammeloo Chef’s Edition Knife. Made using cutting-edge technology and design, the knife was guaranteed rust-proof, durable and sharp. But with so much competition from many bigger established brands in China, Ammeloo needed a way to cut through the clutter. |
| Tipo di Media | Stampa e stampati |
| Chief Creative Officer | Tan Chee Keong |
| Chief Executive Officer (CEO) | Amber Liu |
| Creative Director | Ben Guo |
| Creative Director | Kidd Zhang |
| Creative Director | Willow Yang |
| Art Director | Cone Gong |
| Creative Group Head | Cs Chong |
| Creative Group Head | Elissa Azizi |
| Creative Group Head | Qian Wang |
| Copywriter | Yujing |
| Illustrator | Vince Low Sun Wing |
| General Manager | Titan Fu |
| Account Director | Eva Shen |
| Production Manager | Joy Wang |
| Executive Producer | Ella Cao |
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