Play-Doh - "Island or Whale"

DDB COLOMBIA

DDB COLOMBIA Bogotá, Colombia

3209

Titolo	Island or Whale
Agenzia	DDB COLOMBIA
Campagna	Imagination in Different Sizes
Cliente	Hasbro
Marca	Play-Doh
Data di Prima Diffusione/Publicazione	2019 / 3
Settore	Giochi e Giocattoli
Filosofia	Play-Doh, the world-renowned modeling dough for children, has launched a series of simple and colored prints, ones sure to get us all thinking. Led by DDB Colombia, this fun, novel campaign invited people to play with their creativity by posing two simple questions that tested the perception of what they saw while working their imaginations. In this way, DDB Colombia has managed to show that in the various Play-Doh images that can be made all types of stories, adventures and universes can be portrayed. That is to say, creativity and imagination have no limits. This campaign used colored, detailed photos – both outdoor and digital – which emphasized the famous attributes of the modeling dough as well as the infinite possibilities that we can find in a can of Play-Doh.
Tipo di Media	Esterna
Country Marketing Manager	Andrea Pineda
Chief Executive Officer	Borja de la Plaza
Chief Creative Officer	André Pedroso
Creative Director	Jorge Valencia
Creative Director	Juan Espitia
Art Director	Jorge Valencia
Art Director	Juan Espitia
Copywriter	Juan Gabriel Aponte
Account Director	Paula Botero
Head of Production	Dolly Cantor
Head of Production	Dario Lozano
Digital Studio	Andrés Moreno