Production Studio
at
Pinc Solutions
| Titolo | Ludwig x adidas - 2016 Terrex Global Campaign |
| Agenzia | Ludwig |
| Campagna | Ludwig x adidas TERREX - 2016 Global brand campaign |
| Cliente | adidas |
| Marca | adidas TERREX |
| Data di Prima Diffusione/Publicazione | 2016 / 1 |
| Settore | Equipaggiamento sportivo, Sport |
| Slogan | Live without limits |
| Trama | In 2016, Ludwig activated and organized teams of expert from around the world to define, create and produce the adidas Outdoor (TERREX) global campaign. A multi-market and multi-channel campaign including brand ambassadors and international athletes. |
| Filosofia | It's not just about the summit. It's about your way up and your way down. The world is an open playground. TERREX is adidas’ new athletic brand for the outdoors. |
| Problema | A key challenge for 2016 was to develop a global positioning and brand campaign for adidas TERREX to gain leads in their markets. Together with the adidas team, Ludwig activated its global community of creative and strategic experts to define, create and produce the 2016 adidas TERREX brand campaign, featuring some of the category’s most respected athletes. |
| Risultato | adidas defined 'Live Without Limits' as its mantra for the outdoor category, brought to life through its athletes, product design and performance. It takes a village… to build a brand. Ludwig activated its global community of creative and strategic experts to inspire the world’s elite outdoor athletes and TERREX brand admirers to LIVE WITHOUT LIMITS. TERREX athletes from around the world share a common value: freedom in performance. It's their state of mind. Whether they dream to conquer a mountain, or just want to enjoy moments with friends, they expect to get the best lightweight and innovative products to live without limits, everyday. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Market | Cina, Russia, Austria, Francia, Germania, Svizzera |
| Colonna sonora | J-Man / can touch me |
| Più informazioni | https://weareludwig.com/works/adidas-terrex/ |
| Creative Agency | Ludwig |
| Casa di Produzione | Pinc Solutions |
| Production Studio | cut media |
| Production Studio | Skill Lab |
| Digital Agency | WERKSTATT |
| Graphic Studio | Polenta |
| Graphic Studio | playground |
| Graphic Studio | Nouvelle Etiquette |
| Copywriting | Andrew Bisharat |
| Copywriting | the creative copywriter |
| Press Relations | token consulting |
| Press Relations | Mélanie Delannoy |
| Photography production | Tristan Lebeschu |
| Photography production | 3strings Prod |
| Photographer | Karim Iliya |
| Social Supervisor | WERKSTATT |
| Social Media Expert | Ello Agency |
| Music | Record play |
| Management (Agency) | Ludwig |