| Titolo | The freshest orange juice brand |
| Agenzia | Marcel |
| Campagna | The freshest orange juice brand |
| Cliente | Intermarché |
| Marca | Intermarché |
| Posted | Dicembre 2015 |
| Settore | Succhi e bevande alla frutta |
| Trama | Brand of a general commercial French supermarkets chain, part of the large retail group 'Les Mousquetaires' |
| Problema | The competition around orange juice consumption is fierce and every brand is claiming its juice to be the best. But one thing is sure : no orange juice is better and healthier than the freshly squeezed one. And what could prove the freshness of an Intermarché fresh orange juice better than the exact hour and minute the juice was made ? That’s why Intermarché created the freshest fresh orange juice brand ever created. A brand whose name is in itself a proof of its freshness. The juice brand whose name is the exact minute the juice was made. In April, the campaign was implemented in Issy-les-Moulineaux (Paris) Intermarché express new store for three days long. The brand has its own aisle in the store, specific packaging on the bottles, point of sale advertising, flyers, posters, localized press and outdoor as well as digital films. All the elements of the campaign were launched at the same time. |
| Tipo di Media | Televisione e Cinema |
| Advertiser's Supervisor | Sylvie Colé |
| Advertiser's Supervisor | Mathieu Delcourt |
| Advertiser's Supervisor | Marie Dos Santos |
| Chief Executive Officer (CEO) | Pascal Nessim |
| Chief Executive Officer (CEO) | Charles Georges-Picot |
| Worldwide Creative Director | Anne de Maupeou |
| Chief Creative Officer | Dimitri Guerassimov |
| Chief Creative Officer | Fabien Teichner |
| Creative Director | JULIEN BENMOUSSA |
| Copywriter | Damien Lebreuilly |
| Copywriter | Jonathan Wawer |
| Art Director | Ali Qamari |
| Art Director | Pierre Delort |
| Art Director | Guillaume Delattre |
| Business Manager | Blandine Mercier |
| Account Manager | Matthieu Morteau |
| Project Manager | Barbara Cruchet |
| Project Manager | Paul Marty |
| Project Manager | Head of Digital Design |
| Strategic Planner | Leoda Esteve |
| Production Company Producer | Patrick Andriot |
| Production Company Producer | Patrice Druet |
| Photographer | Patrice De Villiers |
| Digital Retoucher | Sophie Lawes |
| Post Produzione | Marie Absolom |