Titolo | Interactive Shop Window |
Titolo (Lingua Originale) | Vitrine interactive |
Agenzia | Marcel |
Campagna | Marcel for Repetto Paris |
Cliente | Repetto |
Marca | Repetto Paris |
Data di Prima Diffusione/Publicazione | 2011 / 2 |
Settore | Abbigliamento |
Filosofia | This innovative set-up, which relies on the very lastest movement detection technology, will allow, passers-by to choose their shop window and to make dancers and backgrounds appear in front of them with a simple hand movement. Through this exceptional virtual experience, the Marcel agency is offering Repetto a new opportunity to be at the forefront of technology and of dance. |
Tipo di Media | Ambient |
Casa di Produzione | Psycho/Première Heure |
Producer | Valentine Gomez-Ferenczi |
Copywriter | Eric Jannon |
Art Director | Dimitri Guerassimov |
Creative Director | Sébastien Vacherot |
Creative Director | Véronique Sels |
Creative Director | Anne de Maupeou |
Advertising Manager | Jean-Marc Gaucher |
Advertising Manager | Caroline Bouzinac |
Advertising Manager | Dorothée Blacher |
Advertising Manager | Alice Bonaldi |