| Titolo | Awake Your Curiosity Experiment |
| Agenzia | Kubis Interactive |
| Campagna | Awake Your Curiosity Experiment |
| Cliente | Grolsch |
| Marca | Grolsch |
| Data di Prima Diffusione/Publicazione | 2017 / 9 |
| Settore | Birre |
| Filosofia | It’s a world of multitasking and efficiency and we’re delighted to be connected 24/7 and load our time with as many activities as possible. But is it possible that we forgot the one and most important connection of all? Awake is the kind of festival that wants to disconnect people from multitasking and let them reconnect with themselves through cultural activities, such as forest library, cinema under the bridge, of course, live concerts, arts and many others. As the official sponsor of Awake festival, Grolsch wanted to illustrate how important it is to press pause from time to time and, ultimately, reconnect with ourselves. Grolch invited people to Awake festival in an unconventional way: through a neuroscience & art Experiment which read people's brain waves in real time (using neuro headsets) & translates them into visual art. |
| Tipo di Media | Interactive Outdoor Experience |
| Lunghezza | |
| Creative Director | Laura Nedelshi |
| Copywriter | Carina Toma |
| Art Director | Florin Busuioc |
| Group Account Manager | Cristina Schitco |
| Digital Strategist | Luana Roth |
| Account Manager | Diana Patriche |
| Social Media Director | Ioana Zvac |
| Community Manager | Irina Petrovici |
| Director | Millo Simulov |
| Direttore della fotografia | Ionut Avadanei |
| Colorist | Ionut Avadanei |
| Editor | Marian Ciungu |
| AV Manager | Kalina Ivanova |
| Neuroheadsets | Auraleye Studio |
| Production and Visual FX | Auraleye Studio |
| Artista | Vita de Vie |