João Mescas
Art Director at Groove Digital
TitoloThe Bar Fans
Agenzia
Campagna The Bar Fans
Cliente Sociedad Central de Cervejas
Marca Sagres Beer
PostedDicembre 2021
Settore Birre
Filosofia After several months of restrictions because of the pandemics, the bars where we always rooted for our football teams finally reopened their doors, but didn't have any of the regular customers.It was time to root for our bars. To boost the morale, Portugal's #1 beer Sagres and main sponsor of football asked fans to make a toast to their favorite bar on social media and then used the advertising spaces on stadium LED walls to give them visibility on TV and on the stadium.
Tipo di Media Ambient
Creative Director
Creative Director
Art Director
Copywriter
Designer
Agency Producer
Casa di Produzione
Creative Supervisor
Motion Designer
Account Executive
Account Director
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