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Lisa Smith
Lisa Smith
Executive Creative Director at Jones Knowles Ritchie
New York, Stati Uniti
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TitoloSVA Masters in Branding
Agenzia
Campagna SVA Masters in Branding
Cliente School of Visual Arts
Marca School of Visual Arts
Data di Prima Diffusione/Publicazione 2020
Settore Colleges e Universita'
Filosofia An unparalleled program deserves an unparalleled identity. We created a brand identity for the SVA Masters in Branding (MIB) program that continuously evolves, reflecting the unique program structure and the symbiotic flow of brand and culture. We designed a first-of-its-kind regenerative typeface and curated a dynamic color palette to capture provocative objects and moments of our time. We also created a campaign using iconic brands to dramatize what it means to be a Master in Branding, and a launch video that occupies the mind of a student in the program as they embark on their journey.
Tipo di Media Corporate Identity
Lunghezza
Global Chief Creative Officer
Chief Executive Officer (CEO)
Executive Creative Director
Creative Director
Group Account Director
Group Account Director
Strategy Director
Brand Director
Producer
Senior Designer
Senior Designer
Senior Designer
Copywriter
Copywriter
Copywriter
Film & Motion Designer
Film & Motion Designer
Photographer
Photographer
Photographer
Digital Retoucher
Digital Retoucher
Print Production Director
Senior Account Manager
Account Executive
Account Executive
Integrated Communications Manager
Brand Manager
Typographer
Website Developer
Website
Website

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