| Titolo | Movistar Trader GoldXGigas |
| Agenzia | Publicis Ecuador |
| Campagna | Movistar Trader GoldXGigas |
| Cliente | Movistar |
| Marca | Movistar |
| Data di Prima Diffusione/Publicazione | 2023 / 7 |
| Settore | Cultura, Tempo libero e Sport |
| Slogan | Booyah! GoldXGigas |
| Trama | We hacked Free Fire and transformed the world's hottest Battle Royale into a Movistar store. We've set up an unofficial trading system for players to collect in-game coins, drop them to @ely.bells, our Movistar trader, and receive a Movistar Gamer Combo with gigas and a Premium Box with Free Fire in-game items. Booyah! GoldXGigas. |
| Filosofia | We hacked Free Fire by changing the classic dynamics of the game, from being the last one standing to collecting in-game gold coins and dropping them to our Movistar Trader. This is how we turned the game into a Movistar store that exchanged GOLD for GIGAS, giving those virtual coins, which have limited value within the game, real value to exchange for a Movistar Gamer Combo that includes gigas for Free Fire and a premium box with weapons and vouchers to win in the game. |
| Problema | To succeed in Free Fire, it's often necessary to acquire accessories to customize your avatar and make it more competitive. However, acquiring these accessories typically requires spending real money. |
| Risultato | In just 120 minutes of streaming on TikTok, we reached 115k unique viewers, with +10.4K live comments congratulating the brand for the initiative, achieving 5.5M likes, and a total of +4.2M impressions on TikTok, Instagram, Facebook, and Youtube. |
| Tipo di Media | Social Media |
| Lunghezza | |
| Market | Ecuador |
| Colonna sonora | Free Fire |
| Più informazioni | https://www.movistar.com.ec/movistar-gaming |
| Executive Creative Direction | Andrés Redrován |
| Associate Creative Director/Copywriter | Fabian Chimbo |
| Creative | Karina Tenorio |
| Creative Art Director | Luis Yacelga |
| Executive Account Director | Marie Verdu |
| Executive Account | Luiggina Castagneto |
| Producer Agency | Valentina Arria |
| Production Studio | Content Lab Publicis |
| Production Company Creative Director | Pablo Arturo Suárez |
| Video Production Company | Aquiles Fernández |
| Chief Executive Officer (CEO) | Cesar Bettencourt |
| Client Manager | Gabriel Freire |
| Director of Digital | Denisse Landázuri |
| Digital Project Manager | Marian Burgos |
| Music & Sound Design | Fletcher and Munson |
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