Maru Sokolowski
Global Head of Creative Excellence at Grey Brasil
São Paulo, Brasile
TitoloSightwalks
Agenzia
Campagna Sightwalks
Cliente Unacem
Marca Cemento Sol
Data di Prima Diffusione/Publicazione 2023 / 4
Settore Settore immobiliario
Trama We designed a new tactile signage for the visually impaired people to find venues with complete independence. This is a new vocabulary system that allows visually impaired people to recognize exactly what type of basic services or business is in front of them just by tapping the sidewalk with their cane. So, they no longer need to rely on assistance from others, enabling them to move around with greater autonomy. The project is open-source to help millions of people worldwide.
Tipo di Media Case Study
Lunghezza
Global Chief Creative Officer
Creative Chairman
Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Creative Director
Art Director
Account Supervisor
Head of Production
Head of Content
Creative Partner
Global Chief Creative Officer
CEO Creative Chairman
Chief Creative Officer
Creative Director
Creative Director
Art Director
Account Supervisor
Head of Production
Owner/CCO
General Account Manager
Account Director
Account Executive
Account Executive
Head Of Planning
Head of Production
Content
Designer

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