Lidl - "Red Sapphires"

MullenLowe Romania

MullenLowe Romania Bucharest, Romania

2119

Titolo	Red Sapphires
Agenzia	MullenLowe Romania
Campagna	Urban Legends
Cliente	Lidl
Marca	Lidl
Data di Prima Diffusione/Publicazione	2019
Settore	Grande Distribuzione alimentare
Filosofia	Urban legends and the interwar age became a stage for the Lidl’s private label, Camara Noastra (the range of traditional food). Romanians consider this era the last glory age and love to embellish and mystify this period of blazing progress, splendid decadence and authentic tradition. Produced as a cinematic mini-series, each episode is a deep dive into Romanian culture and its myths and characters from recent history. The mini-series was exclusively shot in the historical city of Sibiu while recreating the atmosphere and recipes in Romanian-style plots containing our traditional…passion, betrayal, fallen heroes, delightful villains, with a dash of spies and adventure.
Tipo di Media	Interattivo
Lunghezza	128 seconds
Casa di Produzione	Studioset
Creative Director	Silviu Antohe
Art Director	Silviu Antohe
Copywriter	Mihai Costache
Account Director	Andra Panaitescu
Account Director	Alexandra Todirica
Director	Anton Groves
Direttore della fotografia	Radu Voinea
Screenwriter	Mihai Costache
Screenwriter	Silviu Antohe
Screenwriter	Anton Groves
Agency Producer	Adrian Radu
Set Designer	Raluca Ioanovici