Director
at
Newland
| Titolo | That's Lidl |
| Agenzia | Garbergs |
| Campagna | That's Lidl |
| Cliente | Lidl |
| Marca | LIDL |
| Data di Prima Diffusione/Publicazione | 2022 / 4 |
| Settore | Grande Distribuzione alimentare |
| Filosofia | Lidl store comes to life through dance in new commercial! With the help of independent ad agency Garbergs, Lidl is launching their largest marketing campaign in Sweden ever. The spots feature a Lidl employee preparing a dark store in the early morning. She soon discovers that she can bring the store to life through dance. With the help of her colleagues they dance until the entire store is lit up and the first customer walks in. The music is a rewritten version of the American song “You Can Have Her” by Roy Hamilton. In Swedish the song is called That’s Life, which in the campaign has been rewritten to That’s Lidl. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Colonna sonora | “You Can Have Her” by Roy Hamilton |
| Casa di Produzione | Newland |
| Director | Natanael Ericsson |
| Art Director | John Lundquist Coey |
| Copywriter | Fredrik Sundqvist |
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