| Titolo | Awareness of domestic violence / Selfies |
| Agenzia | lg2 |
| Campagna | Escape the control |
| Cliente | The government of Quebec |
| Marca | The government of Quebec |
| Data di Prima Diffusione/Publicazione | 2023 / 3 |
| Settore | Enti/Istituzioni/Organizzazioni no-profit |
| Trama | Camapign to raise awareness of domestic violence. |
| Filosofia | The campaign focuses on a form of abuse that doesn’t get enough attention: controlling behaviour. Showing a woman forced by her partner to take selfies throughout the day to prove what she’s doing, the campaign is an important reminder that the spectrum of abuse goes well beyond the physical. Though often subtle, all violent acts, whether psychological, sexual, economic or otherwise, are extremely serious. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Creative Director | Luc DuSault |
| Copywriting | Félix-Antoine Belleville |
| Copywriting | Jean-Philippe Dugal |
| Creative / Art Direction | Vincent Bernard |
| Account Services | Alexandra Laverdière |
| Account Services | Maude Richard |
| Production | Julie Pichette |
More Work
SEE ALLLe contrôle, c'est de la violence conjugale
- MARCA:
- Secrétariat à la condition féminine
- AGENZIA:
- LG2
It stops now
- MARCA:
- Government Of Quebec
- AGENZIA:
- LG2
- MARCA:
- Government Of Quebec
- AGENZIA:
- LG2
Lorem ipsong
- MARCA:
- Circonflex
- AGENZIA:
- LG2
Living diversity
- MARCA:
- Village Montréal
- AGENZIA:
- LG2
The You Inside Project
- MARCA:
- The You Inside Project
- AGENZIA:
- LG2