General Manager | Serviceplan Hamburg
at
Serviceplan Group, Munich
Hamburg Area, Germany, Germania
| Titolo | Xbox Equality Controller |
| Agenzia | Serviceplan Campaign |
| Campagna | Xbox Equality Controller |
| Cliente | Microsoft |
| Marca | Xbox |
| Posted | Ottobre 2021 |
| Settore | Consolles per Video Games |
| Trama | “Gaming for everyone” isn’t just a slogan for us. We stand by our commitment that gaming is a place where everyone is having fun. Therefore, we not only launched a worldwide initiative during Women’s History Month to support and celebrate women in gaming, but also took our most sacred piece of the console – the controller – and made a slight adjustment: by turning it into a statement for equalityspread around the world.We replaced the controller's “B button” with the “equal symbol |
| Tipo di Media | Case Study |
| Lunghezza | |
| Global Chief Creative Officer | Alex Schill |
| Managing Partner | Leif Johannsen |
| Managing Partner | Patrick Matthiensen |
| Account Director | Ann-Kathrin Frohloff |
| Creative Director Art | Pavel Bondarenko |
| Creative Director, Copywriter | Daniel Steller |
| Art Director | Theresa Fechler |
| Senior Art Director & Illustrator | Tudor Cucu |
| Business Director | Diane Schulz |
| Creative Strategy | Maximilian Schöngen |
| Senior Motion Designer / Head of Film | Dennis Fritz |
| Motion Designer | Kevin Lausen |
| Head of Design | Ben Hug |
| Media Designer | Till Felix |
| Founder & Head of Production | Fiete Girardet |
| Head of Production | Sebastian Heidrich |
| Head of Social Good | Jenn Panattoni |
| Global Communication Manager | Rebecca Gordius |
| Director Gaming Communications | Sophie Orlando |
| Illustrator | Matt Taylor |
| Illustrator | Vals |
| Illustrator | Muti |
| Illustrator | Alina Bohoru |
| Illustrator | Sam Rodriguez |
| Illustrator | Fernando Nunes |
| Illustrator | Nils Baumann |
| Illustrator | Artcommando |
| Managing Partner | Lars Holling |
| Photographer | Bernd Westphal |
| Post Produzione | Pop Postproduction |
| Sound Design Company | DamienDamien |
| Casa di Produzione | FIJAK |
| Sound Modules & Conversion Controller Company | LOETRONIC |
| Printing Company | Heyne-Druck |
| Packaging Production | DasProduktionsbüro |
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