CEO & founder of INOVNATION at Shareholder & Member of the Board of BAC-Briggs Automotive Company

São Paulo SP, Brasile

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Mix Brasil - "Fantasies"

NEOGAMA

NEOGAMA São Paulo, Brasile

6029

Marca: Mix Brasil
Paese: Brasile

Cliente: Mix Brazil Cultural and Diversity Festival

Titolo	Fantasies
Agenzia	NEOGAMA
Campagna	Fantasies
Cliente	Mix Brazil Cultural and Diversity Festival
Marca	Mix Brasil
Data di Prima Diffusione/Publicazione	2014 / 9
Settore	Enti sociali a sostegno dell'integrazione delle razze, delle minoranze, dei disabili
Trama	Neogama BBH created a campaign focusing the use of condom for the Mix Brazil Cultural and Diversity Festival. For 22 years, the Festival has been struggling against prejudice through art and now decided to raise another flag. The campaign will be launched on National Sex Day, 6/9 and shows in a fun way the diverse sexual practices that happen under the sheets. The headline is: Out of everything you've asked for, a condom is nothing. To distinguish one sexual practice from the other, each of them was shaped using a different animation technique, displaying representative elements of every practice.
Filosofia	Out of everything you've asked for, a condom is nothing.
Problema	How to create awareness on the use condom through art?
Risultato	The film shows in a fun way the diverse sexual practices that happen under the sheets. To distinguish one sexual practice from the other, each of them was shaped using a different animation technique, displaying representative elements of every practice.
Tipo di Media	Televisione
Lunghezza	55 seconds
Più informazioni	https://www.youtube.com/watch?v=TyD5IC41R-I&list=UUhd_K6se9lWFvcEMmRQom8g
Executive Creative Director	Alexandre Gama
Creative Director	Márcio Ribas
Art Director	Fernando Patucci
Copywriter	Ligia Mendes
Casa di Produzione	LOBO/Vetor Zero
Diretor	Fabio Acorsi
post production team	Eve Weigel
Sound Design Company	Big Foote Music