Artem Sinyavskiy
Chief Creative Officer at Marvelous
Moscow, Russia
TitoloGuilty Clothes
Agenzia
Campagna Guilty Clothes
Cliente The Survivors Trust Cymru
Marca The Survivors Trust
Data di Prima Diffusione/Publicazione 2017 / 4
Settore Istituzioni/Associazioni
Trama When fashion journalists and influencers showed up at a "provocative" catwalk show, they were surprised to see models parading in ordinary, almost bland outfits. Then came the unveil: victims of sexual assault are often "blamed" for wearing sexy and alluring outfits. Research, however, proves that more then 90% of victims are wearing casual non-revealing clothes at the time. The girls in the fashion show wore the actual outfits worn by sexual assault victims, to underline the fact that the clothes had nothing to do with it. Stop blaming the victims.
Tipo di Media Case Study
Lunghezza
Chief Creative Officer
Copywriter
Art Director
Creative Group Head
Strategist
Designer
Designer
Designer
Casa di Produzione
Producer
Production Company Producer
Executive Producer

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