| Titolo | The XMinded. Break the Norm |
| Agenzia | House of Communication Hamburg |
| Campagna | 50 years of BMW M |
| Cliente | BMW |
| Marca | BMW M |
| Data di Prima Diffusione/Publicazione | 2022 / 11 |
| Settore | Auto Nuove |
| Slogan | We are M |
| Filosofia | It gives an outlook on the future and direction of the M brand and accompanies the launch of the new flagship vehicle BMW XM. Each chapter of the campaign features M-relevant protagonists - including fans of the brand and formative figures such as the first BMW M Managing Director and racing driver Jochen Neerpasch. |
| Tipo di Media | Web Film |
| Lunghezza | |
| Market | Stati Uniti, Emirati Arabi, Cina |
| Managing Director | Jakob Eckstein |
| Executive Design Director | Sebastien Stabenau |
| Creative Director | Bastian Tripp |
| Creative Director | Damian Kuczmierczyk |
| Account Director | Sebastian Greven |
| Account Manager | Seuetom Berhe |
| Account Manager | Nelli Walker |
| Casa di Produzione | Neverest GmbH & Co. KG |
| General Manager | Christoph Köhler |
| Agency Producer | Katrin Habermann |
| Direttore della fotografia | Konstantin Mazov |
| Executive Producer | Gregor Möllers |
| Producer | Selina Kaiser |
| Music | Trumpet Advertising |
| Sound Designer | Philipp Monk |
| Sound Designer | Martin Seyer |
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