Boeing - "Rejection Letters"

FCB Chicago

FCB Chicago Chicago, Stati Uniti

12412

Titolo	Rejection Letters
Agenzia	FCB Chicago
Campagna	Rejection Letters
Cliente	The Boeing Co.
Marca	Boeing
Posted	Mag 2018
Settore	Trasporto Aereo, Ferroviario, Automobilistico, Marittimo.
Trama	In 1919, two women sent letters to U.S. colleges asking if any female engineering students had ever been enrolled. The answers they received are as egregious as they are telling. Today, almost 100 years after the letters were written, only 13% of engineers in the U.S. are women. When the letters were rediscovered shortly before International Women in Engineering Day, Boeing decided to make a statement. When read through the voices of real women engineers at Boeing, the words written 100 years ago ring with a poignancy that proves how far we’ve come, and how far we still have to go.
Tipo di Media	Web Film
Lunghezza	124 seconds
Chief Creative Officer	Liz Taylor
Executive Creative Director	Ecole Weinstein
Creative Director	Eugene Varnado
Creative Director	Nick Howard
Creative Director	Nick Stoner
Art Director	Sarah Hollis
Copywriter	Chloe Lebamoff
Agency Producer	Stacy Miller
Group Management Director	Scot Havrilla
Account Management Director	Kristi Rabska
Strategic Planner	Adam Bowen
Director	Samira Shahabuddin