Corey Thorn
Associate Creative Director at R/GA
New York, Stati Uniti
TitoloDirected From Memory/Made From Memory
Agenzia
Campagna Digital Puppetry
Cliente Melbourne International Film Festival
Marca MIFF
Data di Prima Diffusione/Publicazione 2016 / 7
Settore Fiere, Eventi, Festivals
Trama
The campaign launched with edms and social posts to the festival's existing fan base. To reinvigorate their interest in the festival we asked them for their strongest and favorite film memories from previous festivals. We then announced a social promotion that invited people to submit memories to have them turned into a short film. One memory was selected. Using a production company's equipment, our winner then began remaking his favourite scene from memory. This journey was filmed and used as online content, directing users to book their tickets. The film itself played at the festival's opening night.
Tipo di Media Case Study
Lunghezza
Casa di Produzione
Managing Director
Chief Creative Officer
Executive Creative Director
Copywriter
Copywriter
Art Director
Account Director
Account Director
Social Director
Director of Broadcast
Agency Producer
Managing Partner
Director
Director
Direttore della fotografia
Producer
Editor
Post Production
Colorist
Special Effects / VFX
Producer
Illustrator
Sound Production
Sound Production
Sound Designer
Audio Post Production
Music Composer

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