Sompetch  Nuntasinlapachai
Agency Producer at The Leo Burnett Group Thailand
Bangkok, Tailandia
TitoloTable
Agenzia
Campagna TMB ALL FREE - PA
Cliente TMB Bank
Marca TMB ALL FREE
Data di Prima Diffusione/Publicazione 2020 / 10
Settore Finanza/Assicurazioni
Trama Leo Burnett Group Thailand and TMB will make you overcome the insurance complexity with a FREE Personal Accident insurance without any application required.


Most people hesitate to apply for Personal Accident insurance because they perceive that the process is quite complicated, and the fixed fee is burden so they feel discouraged to apply for.

Leo Burnett Group Thailand and TMB have created the campaign to change the perception of Personal Accident insurance. This is the first time that anyone can access FREE Personal Accident insurance by balancing only 5,000 THB in accounts. The storytelling is presented by Feng Shui, the Chinese belief, to foretell the accidents with easy solutions.
Tipo di Media Web Film
Lunghezza
Chief Creative Officer
Creative Director
Art Director
Art Director
Copywriter
Account Service
Account Service
Account Service
Account Service
Agency Producer
Director

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