Modelo - "The Fight for the Perfect Reward"

Ogilvy Chicago

Ogilvy Chicago Chicago, Stati Uniti

6739

Marca: Modelo
Paese: Stati Uniti

Cliente: Grupo Modelo

Titolo	The Fight for the Perfect Reward
Agenzia	Ogilvy Chicago
Campagna	Brewed With A Fighting Spirit.
Cliente	Grupo Modelo
Marca	Modelo
Data di Prima Diffusione/Publicazione	2017 / 4
Settore	Liquori/Aperitivi
Trama	The four-spot campaign was filmed under strict time constraints during a three-day shoot on a stage at Hollywood Center Studios in Los Angeles. High-speed sequences were shot using a Phantom 4K at rates ranging from 200-2,000 fps; shots below 200 fps were filmed with an ARRI AMIRA. Bosatra captured the majority of the special effects in-camera, using motion control techniques to create a unique packshot for each spot. “It’s not your typical packshot,” noted Bosatra, “We wanted to create something innovative that stands out -- something that you don’t usually see in commercials. Thanks to the outstanding crew, we were able to make it work!” “No matter how challenging it may be to pull off a shot, Sergio not only gets it done, but does it with a smile,” said Hearn. “His distinctive style brings a unique emotional quality to everyday things -- portraying larger-than-life images with an unexpected perspective. By capturing all shots in-camera, with minimal effects work in post, he’s able to film complex sequences in new and innovative ways.” “Sergio’s impressive work for Modelo is just the tip of the iceberg!” said Hearn in closing, “He’s an exciting addition to our roster and we can’t wait to see his creativity continue to unfold on future projects.”
Tipo di Media	Televisione
Lunghezza	15 seconds
Art Director	Pat Seidel
Associate Creative Director	Pat Seidel
Associate Creative Director	Chris Rose
Copywriter	Chris Rose
Creative Director	Sam Spratlin
Creative Director	Kyle McCarthy
Executive Creative Director	Joe Sciarrotta
Producer	Will Meyers
Casa di Produzione	Identity
Director	Sergio Bosatra
Executive Producer	Alana Hearn
Executive Producer	Joe Masi
Head of Production	Kyle Schuerger
Line Producer	Stephanie Bruni
Direttore della fotografia	Jeanne Vienne
Editing Company	Cutters Chicago
Editor	Nadav Kurtz
Production Company Producer	Heather Richardson
Sound Design Company	Beta Petrol
Executive Producer	Dayna Turcotte
Sound Designer	Andy Brohard