Maggi - "Maggi Diaries : Women of Change"

Publicis Middle East

Publicis Middle East Dubai, Emirati Arabi

Premi

6890

Marca: Maggi
Paese: Emirati Arabi

Cliente: Nestlé

Titolo	Maggi Diaries : Women of Change
Agenzia	Publicis Middle East
Campagna	Maggi Diaries : Women of Change
Cliente	Nestlé
Marca	Maggi
Data di Prima Diffusione/Publicazione	2016 / 10
Settore	Sughi/salse/condimenti
Trama	From not wanting to try new cooking for fear of displeasing her husband, to the anxiety related to pursuing of a professional career, Saudi women lack the confidence to do the things that they truly want to do; believing that they are limited in their achievements. MAGGI respectfully disagrees, and believes that every woman is a force for change. MAGGI Diaries is about celebrating Arab women who have defied the status quo, and improved, not only their own lives, but their communities as well. Whether it’s Aisha el Channa campaigning to remove the stigma around single moms, Lina Khalifeh teaching self-defence against domestic abuse, or Maha Laziri building schools for the less fortunate in Morocco, MAGGI Diaries provides every woman of change with the means to voice their message. MAGGI Diaries calls for all women to realize the power within, to overcome the challenges before them, and ultimately become #WomenOfChange.
Tipo di Media	Web Film
Lunghezza	360 seconds
Regional Creative Director	Jan Leube
Chief Creative Officer	Bechara Mouzannar
Deputy General Manager	Myrna Khoury
Art Director	Fabio Barros
Conceptor	Abdel Hamid Bekhettou
Copywriter	Braden Deatcher
Art Director	Haitham Medhat
Art Director	Nadia Karim
Account Director	Stefania Hurtafo
Account Manager	Rola Haddad
Regional Head Middle East & North Africa	Fatima Shaikh
Casa di Produzione	Mec Mea
Group Account Manager – Social	Sofia Sacre
Account Executive	Hayat Tabsh
Creative Director	Massimiliano Ambrosini
Business Affairs	Emile Douaihy
Product Management	Jessy Abdulnour
Manager, Consumer Marketing	Maiada ElShahawy