| Titolo | Meet Sarha |
| Brief | stc has the biggest network and coverage in KSA. But with competitors promising the same, we needed to defend this claim, once and for all. But how can we do that in Saudi Arabia? A country nearly 50% covered by desert, uninhabited, unseen, and unreachable by most? We introduced Sarha, the world’s first content-creating camel. Our relentless powerhouse pushed stc’s network to its limits and unveiled the nation’s unseen wonders to the world. We invited over 10 photographers from different parts of the world to shoot remotely and go places where no one has ever been to before. They connected to the solar-powered state-of-the art camera on Sarha's hump, and were able to take full control of the equipment using stc's powerful mobile network. The photos were streamed/uploaded at stable high speeds. An online platform and Instagram page for Sarha displayed the gallery and the data captured. As well, released the first outdoor gallery and book by a mammal. The camel had her own AR Snapchat lens too. Sarha still roams around today, inviting photographers worldwide to challenge stc’s network and embark on a journey of discovery. |
| Agenzia |
VML Riyadh (Wunderman Thompson)
|
| Campagna |
Meet Sarha
|
| Cliente |
Saudi Telecom Company
|
| Marca |
STC
|
| Posted | Novembre 2021 |
| Settore | Servizi Professionali per il consumatore
|
| Trama | stc has the widest mobile network coverage in Saudi Arabia, but competitors were overshadowing stc's unique claim. How could we gain the trust of the nation, defend stc's claim once and for all and promote stc's wide network coverage? |
| Tipo di Media |
Case Study
|
| Chief Creative Officer |
Chafic Haddad
|
| Executive Creative Director |
Rayyan Aoun
|
| Creative Director |
Firas Ghannam
|
| Associate Creative Director |
Ahmad Shanaa
|
| Art Director |
Bashar Dababneh
|
| Art Director |
Rawan Bakri
|
| Copywriter |
Alanoud Alassaf
|
| Business Director |
Jad Haddad
|
| Account Director |
Rabie Hassoun
|
| Senior Account Manager |
Joseph ElHage
|
| Agency Producer |
Wael Almadani
|
| Chief Data Officer |
Jason Carmel
|
| Experience Technology Director |
Shawn Herron
|
| Creative Director |
Matt Gilmore
|
| Experience Technology Director |
Matt Gilmore
|
| GM Marcom Consumer |
Faisal Othman Alsaad
|
| Digital Media Director |
Abdullah Alotaibi
|
| Digital Media Manager |
Hashem AlDabas
|
| Digital Media Specialist |
Anas Aldukair
|
| Executive Producer |
George Ghaya
|
| Production Company Producer |
Marie Joyce Melhem
|
| Production Company Producer |
Hayfa Khaled
|
| Direttore della fotografia |
Diego Cabezas
|
| Direttore della fotografia |
Alaaedine Enzawi
|
| Film Editor |
Joe Atta
|
| Music Composer |
Peter Atta
|
| Colorist |
Stefan King
|