| Titolo | What People Say About Us |
| Agenzia | Kairo |
| Campagna | What People Say About Us |
| Cliente | Zooba Eats |
| Marca | Zooba |
| Data di Prima Diffusione/Publicazione | 2016 / 10 |
| Settore | Ristoranti e Fast Food |
| Trama | THE IDEA WAS BASICALLY TO FACE THE ELEPHANT IN THE ROOM. THE ONE TRUE INSIGHT IS THAT EGYPTIANS WERE CONTINUOUSLY MAKING FUN OF ZOOBA’S HIGH PRICES. EVEN ITS REGULAR CUSTOMERS TEND TO MAKE FUN OF THEMSELVES ON SOCIAL MEDIA FOR PAYING THAT MUCH FOR STREET FOOD. WE DECIDED TO COLLECT ALL COMMENTS MADE ABOUT ZOOBA’S SANDWICH PRICES AND AMPLIFY THEM. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Executive Creative Director | Hesham Ellabban |
| Creative Director | Montasser Khalil |
| Copywriter | Mohamed Ayat |
| Managing Partner | Sameeh Selim |
| Account Planner | Sara el Sherbiny |
| Manager, Creative Content | Mohamed Abdelhamid |
| Art Director | Nora Aly |
| Graphic Designer | Omar El Sakka |
| VFX Artist | Hazem Ragheb |
| Digital Planner | Walaa Abu El Aeinen |
| Director | Tameem Youness |