| Titolo | Proud to be PrEPPED |
| Agenzia | Amélie Company |
| Campagna | Proud to be PrEPPED |
| Cliente | Colorado Department of Public Health and Environment (CDPHE) PrEP |
| Marca | Colorado Department of Public Health and Environment (CDPHE) PrEP |
| Posted | Febbraio 2018 |
| Settore | Pubblica sicurezza, salute, igiene |
| Trama | One case of HIV is diagnosed in Colorado each day. The Colorado Department of Public Health and Environment tasked Amèlie to help eradicate this epidemic by informing the LGBTQ community about PrEP, the daily pill that is over 90% effective in preventing HIV. The campaign put people and their real-life stories in front of the camera to break down the stigmas that discourage some from getting on PrEP, such as price, accessibility and lifestyle stereotypes. The “Proud to be PrEPPED” campaign used video, social posts, a robust website and ever a 32-foot interactive wall at Denver PrideFest to show how PrEP keeps communities healthy and poised to end HIV once and for all. |
| Tipo di Media | Interattivo |
| Chief Creative Officer | Pat Feehery |
| Art Director | Chelsea Anderson |
| Copywriter | Rachel Edwards |
| Account Director | Mackie Clonts |
| Account Supervisor | Brenna Hersey |
| Account Executive | Jana Schneider |
| Agency Producer | Heather Popenhagen |
| Digital Retoucher | Todd Fisher |
| Casa di Produzione | Proctor Productions |
| Digital Retoucher | Todd Fisher |
| Casa di Produzione | Proctor Productions |
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