| Titolo | Hope Tape (Case Film) |
| Agenzia | Cheil Worldwide |
| Campagna | Hope Tape |
| Cliente | Korean National Police Agency |
| Marca | Korean National Police Agency |
| Data di Prima Diffusione/Publicazione | 2020 / 5 |
| Settore | Istituzioni Governative e altre autorita' |
| Trama | On International Missing Children’s Day (May 25), Cheil Worldwide and Korean National Police Agency (KNPA) announced the launch of HOPE TAPE campaign to help find long-term missing children. In South Korea, 661 children have been missing for over one year, and 638 of those have been missing for more than five years. Cheil created a new packaging tape – also named HOPE TAPE – which contains details of 28 children who have been missing for a long time. With HOPE TAPE, boxes delivered to every corner of the nation will be transformed into a new medium to spread information that are crucial in finding missing children. HOPE TAPE carries children’s photos taken at the time of their disappearance, their age progression images using KNPA’s technology, and other information including their physical features and places last seen. It also contains QR code that connects to police’s dedicated mobile app where people can report and search about missing children, and register fingerprints of their children that can be later used in case of disappearance. From May to June, HOPE TAPE will be used in packing 620 thousand parcels to be delivered across the country through courier service providers Korea post and Hanjin Transportation. |
| Tipo di Media | Relazioni Pubbliche |
| Lunghezza | |
| Senior Vice President | Hun Choi |
| Creative Director | Seongphil Hwang |
| Creative Director | Hyungkyun Oh |
| Copywriter | Sekyeong Park |
| Art Director | Miyeon Shin |
| Art Director | Yeowool Kwon |
| Account Director | Joohong Min |
| Account Executive | Chan Kim |
| Account Executive | Kyunghoon Woo |
| Director | Kwangwon Cho |
| Casa di Produzione | Illri Imagines |
| Producer | Dongjo An |
| Producer | Sooyoung Yoon |
| Casa di Produzione | Visionholdings |
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