Prada Paradoxe - "Prada Paradoxe"

McCann Paris

McCann Paris Neuilly sur Cedex, Francia

Premi

10758

Marca: Prada Paradoxe
Paese: Francia

Cliente: Prada

Titolo	Prada Paradoxe
Agenzia	McCann Paris
Campagna	Prada Paradoxe
Cliente	Prada
Marca	Prada Paradoxe
Data di Prima Diffusione/Publicazione	2022 / 8
Settore	Profumi
Trama	True to the brand's DNA, Prada fragrances question convention.How, in a luxury market saturated with iconic women's fragrances, can the brand make the launch of its new women's fragrance Prada Paradoxe its first contemporary iconic?McCann Paris chose to tell the story of modern feminity: the exploration of paradoxical facets, the permamentous reinvention, while remaining oneself.The campaign is unique in its collaboration with Emma Watson, the muse of the campaign. Indeed, she is both the lead and the director of the campaign, a first in the industry.
Tipo di Media	Interattivo
Lunghezza	90 seconds
Colonna sonora	“Lord It’s a Feeling” by London Grammar
Creative Director	Lauren Meyering
Casa di Produzione	Macks films
Production Director	Story Slaughter
Casa di Produzione	Division Paris
Executive Producer	Jules de Chateleux
Producer	Aurélie Bruneau
Production Service Company	Twentyfour Seven
Production Services EP	Rodriguez & Oriol
Production Designer	Pirra
Set Design Art Director	Berta Gomez
Movement Director	Emma Portner
Movement Director	Steve Gaeto
Movement Director	Kristin Sudeikis
1st AD	Catherine Olaya
Steadycam	Aymeric Colas
Editor	Adriana Legay
Post Produzione	The Mill Paris
VFX Supervisor	Flore Mounier
Advertising Manager	Yann Andréa
President / EVP / Global Business Leader	Charlotte Franceries
Chief Creative Officer	Julien Calot
Chief Operating Officer (COO)	Anne-Sophie Carbo
EVP, Talent Partnerships	Kimberly Kress
Head of Digital	Pierre-Jean Bernard
Post Produzione	Kind Paris
CFO	Julien Pasquier
Production Supervisor	Titem Mouici
Head of Post Production	Françoise Hernandez
Actor / Celebrity	Emma Watson
Director	Emma Watson