Desabafo Social - "Lets talk about your search algorithm, Shutterstock ?"

WE São Paulo, Brasile

5404

Questo spot fa parte della collezione ACT Responsible

Marca: Desabafo Social
Paese: Brasile

Cliente: Desabafo Social

Titolo	Lets talk about your search algorithm, Shutterstock ?
Agenzia	WE
Campagna	#SearchForEquality
Cliente	Desabafo Social
Marca	Desabafo Social
Data di Prima Diffusione/Publicazione	2017 / 4
Settore	Enti sociali a sostegno dell'integrazione delle razze, delle minoranze, dei disabili
Trama	Campaign raises awareness on racial inequality in search results The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally Why is it necessary to include the word "black" to find black people pictures on search results? This is what the NGO Desabafo Social (an expression that means “Get Something Off Your Chest”) is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in portuguese) addressed to the largest image banks in the world - Getty Images, Shutterstock, Depositphotos and iStock Photos. The experiment was created by WE, the biggest independent agency in Brazil.
Tipo di Media	Web Film
Lunghezza	47 seconds
Creative Director	Guy Costa
Chief Creative Officer	Guy Costa
Creative Director	Ricardo Sarno
Art Director	Cristiano Rodrigues
Sound	Cristiano Rodrigues
Art Director	Douglas Reis
Client Supervisor	Monique Evelle
Creative Director	Ana Castelo Branco
Creative Director	Luis Constatino
Copywriter	Vitor Medrado
Copywriter	Murilo Israel
RTVC	Lais Leleu
RTVC	Juliana Emeric
Motion Graphics	Amanda Campos
Motion Graphics	Ebson Clarindo
Social Media Manager	Guilherme Pettine
Social Media Manager	Bruno Neves
Social Media Manager	Matheus Monteiro
Executive Producer	Mauricio Galvão