Coke Red - "The Line-Up Song (174s)"

FP7/CAI

FP7/CAI Cairo, Egitto

Premi

13978

Marca: Coke Red
Paese: Egitto

Cliente: Coca-Cola Company

Titolo	The Line-Up Song (174s)
Agenzia	FP7/CAI
Campagna	Coke Acn
Cliente	Coca-Cola Company
Marca	Coke Red
Data di Prima Diffusione/Publicazione	2016 / 12
Settore	Soft drinks, acque toniche
Trama	Getting Egyptians to memorize their team and its line up fast was the challenge we were facing, amidst a competitive landscape that would have every brand across industries communicating mega messages around the championship and its stars. How could we get our tribute to stand out while others were spending millions on footballers and sponsorships? We needed our music to be extremely catchy, so catchy that every man, woman and yes child could pick it up. It needed to be as easy as an old nursery rhyme. In fact, it was just that. We purposely chose an iconic nursery rhyme that all Egyptians grew up memorizing, knowing that this would be the easiest way to get people to remember our lyrics, and accordingly, the team line up.
Tipo di Media	Televisione
Lunghezza	174 seconds
Creative Director	Maged Nassar
Director	Maged Nassar
Colorist	Karim Mira
Editor	Amr Rabee
Executive Creative Director	Ahmed Hafez Youness
Producer	Inas Nagy
Graphic Designer	Mohamed Abdel Hamid
Creative Director	Rami El Kerdani
Business Manager	Ahmed Fayez
Copywriter	Rana Kahiry
Account Director	Sara Sherif
Graphic Designer	Mostafa Abdelmawla
Account Supervisor	Ahmed El Shimy
Account Executive	Aslan Tarek
Account Executive	Hend Ali
Producer	Moayad El Shenawy
Art Director	Assem Ali
Executive Producer	Begad Omran
Producer	Ahmed Azmi
Line Producer	Naga Faied
Music Composer	Wael Alaa
Wardrobe / Stylist	Nada Adel
Singer/Songwriter	Mohamed ELGhamrawy
Direttore della fotografia	Ahmed El Morsy
Stylist	Nada Adel
Casa di Produzione	Bigfoot
Head of Production	Heba Radwan