Titolo | The Big Sofa Test |
Agenzia | krow Communications |
Campagna | The Big Sofa Test |
Cliente | DFS |
Marca | DFS |
Data di Prima Diffusione/Publicazione | 2017 / 3 |
Settore | Mobili per la casa |
Trama | In this Aardman campaign for DFS, we see lead character Dawn - a Quality Administrator from the DFS workshop in Yorkshire - as she visits an independent sofa-testing site and sees a DFS sofa put through its paces in a series of stringent quality tests. Aardman’s unique approach to animation helps bring to life these rigorous tests in an engaging, charming and entertaining way. We hear from Dawn, in her own words, as she explains why DFS sofas are built to last, outlining the tests they are all put through. “One’s like a 16-stone fella sitting down on it 18 times a day for 15 years,” she tells us, while ‘The Big Sofa Test’ TV spot serves to communicate how every sofa is quality tested and comes with the reassurance of a 15-year guarantee. In the voiceover, we hear Dawn herself. Her life-like, handmade fabric character is brought to life via stop motion animation, with the attention to detail shown by the expert team at Aardman mirroring the craftsmanship at DFS and which has made the sofa brand such a British success story. The painstaking animation also serves to reinforce the handcrafted nature of each DFS sofa. |
Tipo di Media | Televisione |
Lunghezza | |
Creative Director | Darryl George |
Creative Director | Jon Mitchell |
Art Director | Jon Mitchell |
Copywriter | Darryl George |
Executive Creative Director | Nick Hastings |
Business Director | Blake Armstrong |
Account Director | Felicity Pelly |
Account Manager | Camilla Renny-Smith |
Agency Producer | Emma Rookledge |
Casa di Produzione | Aardman |
Director | Jay Grace |
Executive Creative Director | Steve Harding Hill |
Producer | Stephanie Owen |
Production Manager | Louise Johnson |
Production Coordinator | Hannah Campbell |
Storyboard Artist | Rob Richards |
Character Designer | Krystina Litten |
Direttore della fotografia | Jeremy Hogg |
Art Director | Helen Javes |
Model Maker | Chris Entwhistle |
Mini Sofa Prop Makers | Scary Cat Studios |
Editor | Ben Craske |
Post Produzione | Aardman |
Post Produzione | The Mill London |
Sound Design Company | Evolutions and Jungle Studios |