| Trama | Over 50% of all car crashes are caused by smartphone use. Road users know it’s dangerous to text and drive, but that doesn’t stop them from doing it. The urge to respond is just too strong. In fact, research shows that 39% of the smartphone users feels the need to respond to incoming social messages right away. So, simply asking people to turn off their smartphones in order to stay safe in traffic wasn’t a viable option.In-Traffic Reply answers your incoming social messages while you keep your focus on the road. It takes away the root of the problem: the pressure people feel to respond immediately. It’s easy to install and set up. You allow the app to check your notifications, track your GPS signal, and you connect your social apps. Now, every time you accelerate to a speed of 10 kilometres an hour or more, the app automatically switches on to reply on your behalf. Meanwhile, friends trying to reach you receive one of ten different warning videos. These videos show them, in an upbeat way, what can happen if you text while behind the wheel.Since its launch in May 2017, the app has kept 130,000 users safe during 11 million journeys. It has sent out over 1 million replies on behalf of road users behind the wheel. Their friends all received the Samsung traffic safety message: stay safe and social.In-Traffic Reply was launched with a small media budget but generated 378 news items with a PR value of € 1,728,827. Since its launch, the app has kept 130,000 users safe during 11 million journeys. It has sent out over 1 million replies on behalf of road users behind the wheel. Their friends all received the Samsung traffic safety message: stay safe and social. |