Voluntarias de Cáncer de Mama Bolivia - "The Safest Radiotherapy"

Athos

Athos Santa Cruz de la Sierra, Bolivia

3828

Marca: Voluntarias de Cáncer de Mama Bolivia
Paese: Bolivia

Cliente: Voluntarias de Cáncer de Mama Bolivia

Titolo	The Safest Radiotherapy
Agenzia	Athos
Campagna	The Safest Radiotherapy
Cliente	Voluntarias de Cáncer de Mama Bolivia
Marca	Voluntarias de Cáncer de Mama Bolivia
Data di Prima Diffusione/Publicazione	2017 / 10
Settore	Ospedali e Cliniche private
Trama	The radiotherapy is the only process of treating breast cancer that has collateral effects. In Bolivia 2 out of 10 women lose their lives because of breast cancer. Radio is still the most massive medium in Bolivia, since 8 of 10 Bolivian households own a radio. That's why we did the "first radiotherapy without collateral effects", a therapy made from the radios of Bolivia providing a direct and effective breast self-test for the simple fact of dancing the song you hear.
Filosofia	"The Safest Radiotherapy", a therapy made from the radios of Bolivia offering a direct and effective breast self-test for the simple fact of dancing the song that is listened to. To teach as much women as possible an effective breast self-test, simple, didactic and rememberable, so that the percentage of women with advanced breast cancer decreases, thus achieving fewer women having to face radiotherapy in the treatment of breast cancer.
Problema	Radiation therapy is the only process of treating breast cancer that has collateral effects. In Bolivia 2 out of 10 women lose their lives because of breast cancer. Radio is still the most massive medium in Bolivia, since 8 of 10 Bolivian households own a radio.
Risultato	In a country with only 11 million inhabitants, we reached expressive numbers with $ 0 of investment in media: more than 1 million unique visits on the campaign website www.radioterapiamassegura.com.bo, more than 750 thousand downloads of the song that teaches to do the breast self-examination, more than 1 million women impacted daily in Bolivian radios and with a profit of more than $ 500,000. The first massive campaign of breast cancer prevention in the history of Bolivia. The music of the safest radiotherapy was the most listened and the most talked about topic in Bolivian programs directed to the female audience, leaving the radio and arriving in other means such as: Facebook, TV and newspapers.
Tipo di Media	Radio
Lunghezza	152 seconds
Più informazioni	http://radioterapiamassegura.com.bo/
Creative Director	Fernando Fernandes
Creative Director	Pablo Leiva
Account Director	Chichi Bravo
Director of Digital	Johnny Reep
Art Director	Noé Apéstegui
Art Director	Mauro Sanjinés
Copywriter	Josue Nuñez
Copywriter	Mani Cáceres
Advertising Manager	Lucia Terrazas
Advertising Manager	Ana Maria Coutand
Casa di Produzione	Makina Films
Director	Fernando Lopez
Direttore della fotografia	Chicho Serna
Executive Producer	Pedro Pablo Escobar
Song producer	Escapa Studio
Executive Producer	Cristóbal López
Digital Agency	Velcro Digital