Titolo | Up |
Agenzia | Wieden+Kennedy |
Campagna | Up |
Cliente | Honda Motor Co., Ltd. |
Marca | Honda Civic |
Data di Prima Diffusione/Publicazione | 2017 / 2 |
Settore | Automobili/Motoveicoli |
Trama | Imogen Horrocks, a Team GB climber, stars in the ad as she leaps from the safety of a ladder to conquer a giant clay mountain. When she finally reaches the top, the protagonist discovers the new Honda Civic. Her ascent represents the car-maker’s own engineering feat and the challenges of bringing an idea to life. |
Tipo di Media | Televisione |
Lunghezza | |
VFX Company | MPC LDN |
Music | SIREN |
Sound Design Company | Factory Studios |
New Business Lead | Sandra Hugues |
Creative Director | Scott Dungate |
Copywriter | Jason Scott |
Art Director | Joris Philippart |
Designer | Simon Elvins |
Executive Creative Director | Tony Davidson |
Executive Creative Director | Lain Tait |
Agency Executive Producer | James Guy |
Group Account Director | Nick Owen |
Account Director | James McHoull |
Account Manager | Olivia Amato-Pace |
Group Planning Director | Matt Walters |
Agency TV Producer | Michelle Brough |
Agency TV Producer | Samara Zagnoiev |
Print Producer | Mark D’abreo |
Print Producer | Rebecca Herbert |
Casa di Produzione | Colonel Blimp |
Executive Producer | Paul Weston |
Director | Pedro Martin-Calero |
Producer | Dougal Meese |
Direttore della fotografia | Eric Gautier |
Editorial | Speade |
Editor | Sacha Szwarc |
Lead VFX | Bill McNamara |
VFX Producer | Sophie Hogg |
3D Lead Artist | Mike Little |
2D Lead | Iain Murray |
Colorist | George K |
Music Producer | Sian Rogers |
Sound Designer | Anthony Moore |
Sound Designer | Neil Johnson |
Sound Designer | Jack Hallett |