Transavia - "The Green Billboard"

Havas Paris

Havas Paris Puteaux, Francia

13997

Titolo	The Green Billboard
Agenzia	Havas Paris
Campagna	The Green Billboard
Cliente	KLM
Marca	Transavia
Data di Prima Diffusione/Publicazione	2019 / 4
Settore	Trasporto Aereo, Ferroviario, Automobilistico, Marittimo.
Filosofia	During holidays in France, 15% of the media billboards are unsold. Waiting for the next campaign, they are covered with a green paper. Precisely the color of Transavia, the low-cost airline company of Air France KLM. We hack those unsold billboards and transform this available green paper into free ads thanks to the Instagram tag @transaviafr.
Tipo di Media	Integrated Media/360 Activation
Lunghezza	75 seconds
Creative Director	Stéphane Gaubert
Art Director	Lucie Beurq
Art Director Assistant	Gabriel Bonete
Copywriter	Marine Surmont
Production	Hercules HRCLS
CEO	Christopher Thiery
Producer	Yann Dubois
Producer	Yoann Morin
Producer	Cloé Desbois
Image	Aurélien Carron
Image	Clément Arenou
Image	Charles Brun
Sound	Gaelle Senn
Stage Manager	Idir Barache
Stage Manager	Julien Bernard
Stage Manager	Benjamin Nekrouf
Stage Manager	Dorian Duchon
Post Producer	Mélanie Teixeira
Editing	Melissa Chancerel
Editing	Thomas Laforge
Motion Designer	Mickael Lecollazet
Music Research	Laureen Arnou-Sanchez
Music Research	Adrien Alexandre
Commercial Team	Ivan Jovanovic
Commercial Team	Elisabeth Billiemaz
Commercial Team	Frederic Guiraudou
Commercial Team	Lola Abourmad
Commercial Team	Agathe Pannaud
Commercial Team	Pascale Vinzant