| Titolo | Life in Neon |
| Agenzia | McCann Demand |
| Campagna | Life in Neon |
| Cliente | Hargreaves Lansdown |
| Marca | Hargreaves Lansdown |
| Data di Prima Diffusione/Publicazione | 2022 / 2 |
| Settore | Istituti di Credito |
| Filosofia | Designed to be a visual metaphor for ‘switching your money on’, the warm and uplifting spot showcases a mixture of real and CGI neon visuals, representing the manifestations of Hargreaves Lansdown users and their dreams for a better financial future coming to life. The visual manifestations range from a new house extension, a child’s university education, all the way to the safari of a lifetime. Each of these moments play out to the track ‘Color Decay’ by Júníus Meyvant, which ebbs and flows as we follow each investor on their emotional financial journey. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Editing Company | Tenthree |
| Senior Account Director | Owain Cowx |
| Creative | Alex Smith |
| Art Director | Fred Corazza |
| Creative Director | Ciara O’Meara |
| Production Director | Charlotte Hopkins |
| Agency Producer | Sam Debock |
| Casa di Produzione | Untold Studios |
| Director | Diarmid |
| Direttore della fotografia | Matias Penachino |
| EP / Producer | Josh Davies |
| Production Manager | Michael Choudhury |
| Production Assistant | Tia Varnnard |
| Editor | Brendan Jenkins |
| VFX Company | Untold Studios |
| VFX Executive Producer | Tom Igglsedon |
| VFX Producer | Ella Glazer |
| VFX Supervisor | Amir Bazazi |
| Footage | Black Kite Studios |
| Colorist | Tom Mangham |
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