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Lizzie Murray
Lizzie Murray
Director of Studio at Wieden + Kennedy Amsterdam
Amsterdam, Olanda
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TitoloJoin the flip side: Season 2
Agenzia
Campagna Join the flip side II
Cliente Samsung
Marca Samsung Galaxy
Data di Prima Diffusione/Publicazione 2023 / 7
Settore Telefoni cellulari e cercapersone
Trama The spot opens on five friends hanging out at a lakeside camp. One of them tells the tale of the Samsung Galaxy Z Series: “once you see it, you must have it”. Initially dismissive, the others notice a guy pulling out his Galaxy Z Flip4 and, in true horror style, one by one they fall under its power.
Filosofia Switching phone brands is not that scary, we promise. A new campaign by Wieden+Kennedy Amsterdam for Samsung Galaxy riffs on classic teen horror to show people that giving in to their fascination with innovation is nothing to be afraid of. Come join the flip side...

The campaign was inspired by the well-documented social phenomenon that people often move with the crowd in fear of being the first to try something new. Samsung wants to show that if you take the step to go beyond that fear you might discover something that better fits your needs.
And the Samsung Galaxy Z Series is worth taking the leap. With its innovative foldable design, it’s easy to use, easy to pocket and perfect for taking group shots or watching video hands-free. So why deny yourself a real innovation?

Wieden+Kennedy Amsterdam and Samsung have a long-standing partnership creating inspiring campaigns with global reach. This campaign builds on the success of the award-winning Join the flip side film (2022) which imagined the Samsung Galaxy Z Flip4 as the object of obsession in a psychological thriller.

The new Samsung Join the flip side campaign launches globally today (07 July). As well as the 120-second long form, there will also be 60-second, 30-second, 15-second and 6-second edits.
Tipo di Media Branded Content
Lunghezza
Market Norvegia, Regno Unito, Spagna
Audio Post Production
Advertising Manager
Advertising Manager
Advertising Manager
President
Chief Creative Officer
Chief Creative Officer
Creative Director
Creative Director
Art Director
Copywriter
Copywriter
Head of Production
Agency Executive Producer
Agency Producer
Associate Producer
Planning Director
Head of Comms Planning
Comms Planning Director
Communications Planner
Head of Account Management & Group Account Director
Account Director
Account Manager
Account Executive
Business Affairs
Casa di Produzione
Directors
Direttore della fotografia
Line Producer
Production Manager
Executive Producer
Production Designer
Costume
Production Service Company
Service Producer
1st AD
Editing Company
Editor
Sound Design and Mix
Sound Producer
Sound Producer
Music Supervision
Music
Flame Artist
Post Produzione
Post-production Producer
Colorist
Post Produzione
Post-production Producer
Creative Director
Art Director
Copywriter
Producer
Producer
Producer
Studio Director
Designer
3D Illustrator
Motion Designer
Motion Designer
Motion Designer
Casa di Produzione
Executive Producer
Senior Producer
Creative Director

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