Titolo | pUp Syndrome |
Agenzia | BBDO Russia Group |
Campagna | Feed the Good |
Cliente | Mars, Inc. |
Marca | Pedigree |
Data di Prima Diffusione/Publicazione | 2016 / 5 |
Settore | Prodotti per la Cura Animali |
Trama | “I want to be an actor,” says a child with Down syndrome. “A vet,” says another. Children state their dream jobs, one after another, until a stark figure fills the screen: “In Russia, every year 2500 people with Down syndrome are born – only 4 are officially employed.” But through Pedigree’s sponsorship of the country’s very first work integration program, five youngsters with Down syndrome have found jobs as dog trainers – without judgement, where they can be seen as willing and able workers. Together they are changing perceptions and starting a movement to “Feed the good.” |
Tipo di Media | Case Study |
Lunghezza | |
Creative Director | Alexey Fedorov |
Copywriter | Natalia Sytnik |
Agency Producer | Yana Ageeva |
Agency Producer | Anna Chernaya |
Project Manager | Yulia Goncharova |
Creative Group Head | Ekaterina Savrasova |
TV Production | Boris Anisonyan |
Music Producer | Dmitriy Rubezhov |
Account Director | Elena Vorobyova |
Account Director | Natalya Dzhafarova |
Account Supervisor | Anastasia Babuchenko |
Director | Taisia Reshetnikova |
Direttore della fotografia | Alexandra Ivanova |
Executive Producer | Elena Vlasova |
Line Producer | Tatyana Finaeva |
Production Designer | Ruslana Osmanova |
Editor | Kirill Khandurin |
Music Composer | Oleg Karpachev |
Managing Director | Viacheslav Tikhomirov |
Project Manager | Maria Kirienko |