Titolo | Big Mac |
Agenzia | Leo Burnett |
Campagna | Iconic Stacks |
Cliente | McDonald's |
Marca | McDonald's |
Data di Prima Diffusione/Publicazione | 2020 / 1 |
Settore | Ristoranti e Fast Food |
Filosofia | Building on the brands heritage of iconic out of home advertising, this latest instalment serves time relevant reminders of hero menu items such as the Sausage & Egg McMuffin, Big Mac and Filet-O-Fish. Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the eye-catching creative features ingredient stacks that are so recognisable, viewers of the work create their own association back to the McDonald’s products they are referencing. |
Tipo di Media | Esterna |
Chief Creative Officer | Chaka Sobhani |
Creative Director | Pete Heyes |
Art Director | James Millers |
Copywriter | Andrew Long |
Designer | David Schwen |
Designer | Jake Arnold |
Head of Design | Phil Bosher |
Account Director | Steph Bates |
Senior Account Manager | Robert Ellen |
Account Executive | Callum Matthews |
Project Director | Emily Green |
Marketing Manager | Hannah Pain |
Campaign Assistant | John McClure |